High-fructose corn syrup is getting a bad name. Hunt’s ketchup is the latest product to replace corn syrup with old-fashioned sugar.
NEW THINKING
High-fructose corn syrup is getting a bad name. Hunt’s ketchup is the latest product to replace corn syrup with old-fashioned sugar.
“You can’t beat somebody with a nobody” is the old political axiom, and it applies to marketing, too.
There’s the key and the lock. The bolt and the nut. The button and the button hole. So, too, there’s the position and the hole in the mind the position is trying to fill.
In a song, what’s more important, the words or the music?
Marketing people spend 95 percent of their time on brand maintenance when the real opportunities lie in brand creation.