The idea that brands could make money from supporting causes, and not feel guilty about making a profit, was not always a common one.
NEW THINKING
NEW THINKING
The idea that brands could make money from supporting causes, and not feel guilty about making a profit, was not always a common one.
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to be addressed is how to measure the return on investment from a purpose-driven initiative.
Building on our belief “Great Marketing Should Optimize Life,” we think that today there is a powerful new model where brands (“Commerce”), nonprofits (“Conscience”), and artists (“Culture”) can work together to “Make Money and Do Good by Harnessing the Power of Cool.”