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Author Archive

Brand Purpose

Building Brands & Businesses On Cause Marketing

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Building Brands And Business On Cause Marketing

The idea that brands could make money from supporting causes, and not feel guilty about making a profit, was not always a common one.

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Brand Purpose

How To Measure The ROI Of Brand Purpose

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How To Measure The ROI Of Brand Purpose

As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to be addressed is how to measure the return on investment from a purpose-driven initiative.

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Brand Management

7 Ways To Build Socially Impactful Brands

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7 Ways To Build Socially Impactful Brands

Building on our belief “Great Marketing Should Optimize Life,” we think that today there is a powerful new model where brands (“Commerce”), nonprofits (“Conscience”), and artists (“Culture”) can work together to “Make Money and Do Good by Harnessing the Power of Cool.”

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