avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Derrick Daye

BrandQuotes Derrick Daye

BrandQuote – September 28

By

“Marketing is too important to be left to the marketing department”

            -David Packard, Hewlett-Packard

Sponsored By: Brand Aid

Read More
BrandQuotes Derrick Daye

BrandQuote – August 8

By

"The most powerful element in advertising is the truth."
          
                   –
Bill Bernbach, Advertising Legend

Sponsored By: Brand Aid

Read More
BrandQuotes Derrick Daye

BrandQuote – June 15

By

“An organization can only ‘walk the talk’ when its managers deliberately shape its internal reality to align with its brand promise…(the brand’s) values must be internalized by the organization, shaping its instinctive attitudes, behaviours, priorities, etc.”

Alan Mitchell, “Out of the Shadows” Journal of Marketing Management 15, No. 1-3, January-April 1999: 25-42

Sponsored By: Brand Aid

Read More
BrandQuotes Derrick Daye

BrandQuote – June 8

By

"Customers buy for their reasons, not yours."

            – Orvel Ray Wilson

Sponsored By: Brand Aid

Read More
BrandQuotes Derrick Daye

BrandQuote – May 26

By


"Perception is reality in the absence of experience."

                  – Tom Martin

Sponsored By: Brand Aid

Read More