BrandQuote – September 8
"The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be." – William Feather Sponsored By: Brand Aid
NEW THINKING
"The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be." – William Feather Sponsored By: Brand Aid
“The most powerful element in advertising is the truth.” – Bill Bernbach, Advertising Legend Sponsored By: Brand Aid
“An organization can only ‘walk the talk’ when its managers deliberately shape its internal reality to align with its brand promise…(the brand’s) values must be internalized by the organization, shaping its instinctive attitudes, behaviours, priorities, etc.” Alan Mitchell, “Out of the Shadows” Journal of Marketing Management 15, No. 1-3, January-April 1999: 25-42 Sponsored By: Brand Aid
"Customers buy for their reasons, not yours." – Orvel Ray Wilson Sponsored By: Brand Aid
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” – Jack Trout and Al Ries in the marketing classic Positioning: The Battle for Your Mind Sponsored By: Brand Aid