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BrandQuotes

Meaningful quotes from the world’s leading experts on brand strategy and brand management.

BrandQuotes

BrandQuote – June 7

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“The crucial ingredient in the success of any brand is its claim to authenticity.”

            – Al Reis and Laura Reis, from The 22 Immutable Laws of BRANDING

Sponsored By: The Brand Positioning Workshop

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BrandQuotes

BrandQuote – March 1

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"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

                                        -  David Ogilvy

Sponsored By: Brand Aid

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BrandQuotes

BrandQuote – February 7

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"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
                                      -  Scott Talgo

Sponsored By: Brand Aid

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BrandQuotes

BrandQuote – December 14

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"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'"

                            – Jack Trout/Mark Twain

Sponsored By: Brand Aid

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BrandQuotes Derrick Daye

BrandQuote – September 28

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“Marketing is too important to be left to the marketing department”

            -David Packard, Hewlett-Packard

Sponsored By: Brand Aid

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