avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Advertising

Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough. How big is the challenge of trying to secure the awareness – let alone the enduring emotional engagement – of consumers? Huge, of course. People are awash in information and glad to tune out what they don’t need, which is why it is increasingly difficult to create a successful ad.

Advertising

The Glaring Flaw In Super Bowl Advertising

By

 The Glaring Flaw In Super Bowl Advertising

The strategy behind advertising during the Super Bowl is flawed. There is literally no reason to pack consumer connectivity into a single day. Successful brands do it every day.

Read More
Advertising

Amazon: Advertising’s Rising Power

By

Amazon: Advertising's Rising Power

According to a report from ROI Revolution, roughly twice as many shoppers begin their searches on Amazon versus Google. And as Google showed the world with AdWords and Google Shopping, paid placements atop a robust organic search engine transformed eCommerce.

Read More
Advertising

Brands Must Accept The Fate Of The TV Spot

By

Brands Must Accept The Fate Of The TV Spot 

I keep thinking that its imminent. Could this be the year we move on from broadcast’s domination of the advertising psyche?

Read More
Advertising

Should Brands Be Creating Their Own Content?

By

Should Brands Be Creating Their Own Content?

In the do-it-all world of apps and multi-talking, everyone can do everything all of the time. Technology makes everything so much faster. Even stuff that shouldn’t be. And in the world of ultimate productivity, this multi-tasking capability has changed marketing.

Read More
Advertising

Ad Blocking: A Conundrum For Brands

By

Ad Blocking: A Conundrum For Brands

There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years.

Read More