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Ad Industry Icons

Ad Industry Icons

The Birth Of Brand Image

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This is David Ogilvy’s Centennial – he was born 100 years ago this month, in 1911. He was the most famous advertising man in the world, and to a large extent still is. He was the most important man in the business, changing it in fundamental ways.

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Ad Industry Icons

Ad Industry Icons: Martin Sorrell

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Martin Sorrell, WPP Group, London

At Saatchi & Saatchi (1975-1986), Sorrell, “the third brother,” designed and carried out Saatchi’s legendary agency acquisitions.

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Ad Industry Icons

Ad Industry Icons: William Bernbach

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The Advertising Wisdom Of Bill Bernbach

“I warn you against believing that advertising is a science.” — Bill Bernbach

After Bill Bernbach’s death in October 1982, Harper’s told its readers he “probably had a greater impact on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper’s during the past 133 years.” Twenty-six years later, Bernbach’s impact continues undiminished. And today he is recognized as No. 1 on Advertising Age’s 20th century honor roll of advertising’s most influential people.

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