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Search results for patagonia

Brand Management

Patagonia In The Making: My Founder’s Story

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Brand Patagonia: A Founders Story And Strategy

In April 2017, the authors of Legacy In The Making visited me at Patagonia’s headquarters, in Ventura, California, to talk about the legacy I’m building as the founder of Patagonia.

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Brand Management

Brands Unite For Growth And Good

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Brands Unite For Growth And Good

Richard Edelman coined an interesting term for our times: Brand democracy.

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Brand Management

How Rainbow-Washing Threatens Brands

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How Rainbow-Washing Threatens Brands

Here on Branding Strategy Insider, we’ve shared a few insights about brands that engage in a kind of “virtue-hustling” where campaigns and messaging signal to consumers that the brand cares about things society cares about.

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Brand Management

Brands Must Replace Friction With Empowerment

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Brands Must Replace Friction With Empowerment

Friction is the difference between the way things are and the way they should be. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do.

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Brand Management

Leading Brands Remove Life’s Frictions

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Leading Brands Remove Life's Frictions

Macro friction is at the category level. Micro friction is at the brand level. As in economics, friction can be categorized into macro and micro.

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