HomeSearch

patagonia

Patagonia In The Making: My Founder’s Story

Yvon ChouinardSeptember 15, 202216 min
In April 2017, the authors of Legacy In The Making visited me at Patagonia’s headquarters, in Ventura, California, to talk about the legacy I’m building as the founder of Patagonia. We talked about a lot of things, some of which I’d never spoken about before. Afterward, when they asked me if I’d share some of those insights and stories in the foreword to their book and I made it clear: I never wanted to be...

Lifestyle Brand Strategy: Tommy Bahama

Pamela DanzigerFebruary 26, 20248 min
Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista.

Connect With Us