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Luxury Branding

An Action Plan For Elevating Brands

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An Action Plan For Elevating Brands

The new millennium brought a major shift to the world of brand building. Brands are no longer just marketing instruments for attracting customers; they are embraced as guiding the enterprise overall, inspiring and engaging internal and external stakeholders.

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Luxury Branding

7 Ways Ueber-Brands Define A New Era Of Prestige

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7 Ways Ueber-Brands Define A New Era Of Prestige

Five years ago we embarked on an extensive research into what drives the success of certain class of premium-priced brands that seem to flourish, rather than fade as time goes by and we get to know them more.

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Branding Basics

A Brief History Of Branding

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A Brief History Of Branding

Did it all start in the caves of our earliest ancestors and their sign language?

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Brand Storytelling

Brand Storytelling And The Art Of Making Myths

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Harun-al-Rashid Brand Storytelling Myths

Myths are by nature clichés; that’s what makes them work. They’re easy, we get them instantly and their message shoots straight to our heart – whether we want it to or not. That’s how they capture us and how they can guide us. Besides, iconic always beats ironic, at least, when it comes to building Ueber-Brands.

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Brand Storytelling

Brand Storytelling: From Myth To Meaning

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Aveda Brand Story

So, what makes a story a myth? Of course, ultimately it’s your audience – or all of us.

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