Brand Purpose Comes With Caution

Walker SmithMarch 12, 20244 min
The World Economic Forum launched a Lighthouse Programme in 2022 about Diversity, Equity and Inclusion (DEI). This was a big deal. There is almost no forum with more visibility and gravitas for something like this.

The Increasing Value Of Segmentation

Walker SmithFebruary 27, 20244 min
Is segmentation dead? No. Yet many think so. The supply chain snarls following COVID shrunk varieties, even brands, of foods, beverages, toys, furniture, HBAs, household goods and more. Pre-pandemic, new products were 5 percent of general merchandise. Today, 2 percent.

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