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Diversity Is Imperative For Brand Leadership

Chris WrenApril 23, 20193 min

Earlier this month, in a conversation on ESPN’s The Jump, journalist Nick DePaula told fellow panelists that Beyoncé had been in talks with several brands after news broke of her athleisure brand Ivy Park signing a deal with Adidas.

Brand Culture

How Diversity And Inclusion Power Brand Cultures

Chris WrenNovember 12, 20184 min

We’ve pointed out several times here on Branding Strategy Insider that today’s most successful brands are built from the inside-out. Each powered by a culture that is fully committed to living the brand…and something more.

Brand Messaging

Aligning Brand Messaging With Cultural Diversity

Michael SolomonAugust 15, 20183 min

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.

Brand Purpose

Brand Purpose Comes With Caution

Walker SmithMarch 12, 20244 min

The World Economic Forum launched a Lighthouse Programme in 2022 about Diversity, Equity and Inclusion (DEI). This was a big deal. There is almost no forum with more visibility and gravitas for something like this.

Brand Management

The Increasing Value Of Segmentation

Walker SmithFebruary 27, 20244 min

Is segmentation dead? No. Yet many think so. The supply chain snarls following COVID shrunk varieties, even brands, of foods, beverages, toys, furniture, HBAs, household goods and more. Pre-pandemic, new products were 5 percent of general merchandise. Today, 2 percent.

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diversity

Diversity Is Imperative For Brand Leadership

How Diversity And Inclusion Power Brand Cultures

Aligning Brand Messaging With Cultural Diversity

Brand Purpose Comes With Caution

The Increasing Value Of Segmentation

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