In an article titled, The High Cost of Online Trash, Bob Hoffman once again reminds us that the complex online advertising ecosystem is still rife with potential fraud and abuse. In a sneak peek from his latest book, he quotes Bob Liodice, CEO of the Association of National Advertisers, who says, “We keep feeding the beast by pouring incredible sums of money into this unproductive, unmanageable abyss. Remarkably, we keep doing so even though we … Continue reading 4 Problems Online Advertisers Face