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Brand Education

Brand Leadership In An Age Of Disruption


2017 Brand Strategy Brand

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker

For 50 marketers who see comfort zones as a dangerous place, The Blake Project and Branding Strategy Insider have designed a uniquely powerful learning experience. One that challenges today’s thinking about brands and brand management. One that helps prepare marketers for tomorrow and breaks them free from yesterday’s marketing conference format.

We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

This year (our 5th) we are focused on Brand Leadership in an Age of Disruption.

Our ‘Speaker Experts’ include:

Microsoft marketer Geoff Colon, Author of Disruptive Marketing. Geoff will bring his unique perspective to help marketers gain clarity on what’s ahead and recognize opportunity in the fray.

We will analyze the critical elements of a disruptive marketing campaign with Rob Siltanen, Creative Director of Apple’s iconic ‘Think Different’ Campaign and copywriter of ‘Here’s to the crazy ones’.

Carmen Simon, Author of Impossible To Ignore offers an inside look into how brands can encode brand messaging in the mind. The key is to understand that our world is based on what customers remember — therefore brands must ensure that what is remembered counts.

Rohit Bhargava is a trend curator who believes in sharing “non-obvious” ideas. He is the author of five best selling business books including Non-Obvious and Likeonomics. Rohit will show marketers how to identify trends in their marketplace and fuse that insight with their brand strategy.

In addition, we have several brand strategy experts joining us including Adam Kranitz, Paul Friederichsen, Robert Strand and Kevin Randall. With a virtual reality experience presented by Microsoft HoloLens.

Microsoft HoloLens Branding Conference

The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is unlike any other conference you’ve attended before:

  • Everyone in the room is an expert and gains from the sum of the expertise in the room.
  • Our competitive-learning format is fun, energized and impactful.
  • The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
  • The focus is on learning outcomes, not ticket sales.
  • Small is powerful, with only 50 marketers participating in hands on learning.
  • This is marketing’s ONLY issues-based, problem-solving event.
  • As in your marketplace, some will win, some will lose, all will learn.


No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will help prepare you for what is now and what is next. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

Brand Strategy Conference 2017 West HollywoodBrand Strategy Conference 2017 West Hollywood

It all takes place at The London Hotel in West Hollywood, California May 1 – 3, 2017.

Our schedule…

Monday, May 1st – Kickoff Mixer: 7- 9pm at The London Hotel Rooftop Pool

Tuesday, May 2nd – Day 1: 8am – 5pm, at The London Hotel / 6:30pm – ? Team building event and dinner

Wednesday, May 3rd – Day 2: 8am – 5pm, at The London Hotel

Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 1st) for 50 senior B2C and B2B marketers who see professional growth as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:

-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.

Every year a wide range of brands from around the world join us. Past participants include AAA, Bayer, Bloomberg, Humana, Land O’ Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.

Only 50 marketers can participate. To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.

Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.

I do hope you can join us.


Derrick Daye for The Un-Conference, Branding Strategy Insider and The Blake Project

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