Defining Brands By How They Make A Difference
December 23, 20164 min
Brands exist in a world with global challenges.
NEW THINKING
2016 - Page 2 of 48 - Branding Strategy Insider
The Business Case For Building Brands
December 22, 20164 min
In the managerial pecking order within most organizations, finance occupies a more central role than the flimsy business of marketing.
Three Ways To Measure Brand Relevance
December 21, 20164 min
Brands don’t compete against one another, they compete against irrelevance.
How Distinctive Brand Cues Are Formed In The Mind
December 20, 20164 min
The purpose of our communications, particularly in business, is to have people eventually act on something we say.
Crafting A Two-Speed Brand Strategy
December 19, 20163 min
Brands drive attention and income off awareness, but they derive their real value from their ability to shift and sustain longer term sentiment.