With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.
The relearning required for 21st century marketers is at the center of our 6th annual event designed around brand strategy.
For 50 marketers that are focused on action rather than reaction, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience for brand leadership in the age of disruption. We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.
It’s unlike any other conference you’ve attended before:
- Everyone in the room is an expert and gains from the sum of the expertise in the room.
- Our competitive learning format is fun, energized and impactful.
- The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
- The focus is on learning outcomes, not ticket sales.
- Small is powerful, with only 50 marketers participating in hands on learning.
- This is marketing’s ONLY issues-based, problem-solving event.
- As in your marketplace, some will win, some will lose, all will learn.
No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.
In May of 2018 we are focused on: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.
It all takes place at The Hard Rock Hotel, San Diego, California May 14-16, 2018.
Our schedule…
Monday, May 14th – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool
Tuesday, May 15th – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner
Wednesday, May 16th – Day 2: 8am – 5pm, at The Hard Rock Hotel
Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 14th) for 50 senior B2C and B2B marketers who see professional growth as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:
-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.
Every year a wide range of brands from around the world join us. Past participants include AAA, Bayer, Bloomberg, Humana, Land O’ Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.
Only 50 marketers can participate. To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.
Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.
I do hope you can join us.
Sincerely,
Derrick Daye for The Un-Conference, Branding Strategy Insider and The Blake Project
