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Branding Conferences

Marketing’s Only Strategic Thinking Conference

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Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

1. Strategic thinkers see through the clutter.
They have an extraordinary perspective on how the world works. They “see” pathways hidden inside complexity. These pathways or insights often result in uncanny and creative solutions rich in their obvious simplicity.

2. Strategic thinkers are naturally curious and always asking “what-if” questions.
They link “what if “scenarios together like pearls in a necklace. They are always a few moves ahead of where their competitors happen to be on the chessboard of the brandscape. They’re relentless in their questions, which usually enables them to spot trends that have lucrative opportunities embedded within them.

3. Strategic thinkers think about the important and not so much on the urgent.
While others focus on navel gazing their immediate circumstances, strategic thinkers find it incredibly obvious that if you look down the road and decide what you want to have happen when you get there, you won’t be a victim of your current circumstances anymore.

4. Strategic thinkers evaluate risks and obstacles.
They see repercussions more clearly than others. They don’t pursue any course of action without careful consideration of the downside. Then they systematically assess “if this or that happens, can we live with that outcome?” They are usually more prepared and ready for where events may lead them.

5. Strategic thinkers are not attached to their own preconceived ideas.
They use their insight and intuition to cull through and discard the potential pathways that lead to resistance and confusion. In groups they are always open to consider the crazy ideas out of left field.

6. Strategic thinkers take determined action.
They don’t procrastinate and wring their hands in worry and fret. They strike forward confidently armed with their strategy. Through their action they keep their vivid vision from becoming a pipe dream.

At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, senior B2C and B2B marketers work together with brand strategy experts through the lens of brand leadership and strategic thinking to solve today’s complex marketing challenges. Branding Strategy Insider’s and The Blake Project’s fifth, fun, ‘Competitive-Learning’ event is about taking a deep dive into the how and why that results in strong brands. It’s an experience designed to help you develop strategies that will propel your brand to a leadership position or to assist you in maintaining the leadership position you have worked so hard to achieve. It’s the marketing world’s only problem-solving event.

For 50 marketers that are focused on action rather than reaction, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience for brand leadership in the age of disruption.

It’s unlike any other conference you’ve attended before:

  • Everyone in the room is an expert and gains from the sum of the expertise in the room.
  • Our competitive learning format is fun, energized and impactful.
  • The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
  • The focus is on learning outcomes, not ticket sales.
  • Small is powerful, with only 50 marketers participating in hands on learning.
  • This is marketing’s ONLY issues-based, problem-solving event.
  • As in your marketplace, some will win, some will lose, all will learn.

2018 Brand Strategy Conference

No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

In May of 2018 we are focused on: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.

Brand Strategy Conference 2018 San Diego

It all takes place at The Hard Rock Hotel, San Diego, California May 14-16, 2018.

Our schedule…

Monday, May 14th – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool

Tuesday, May 15th – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner

Wednesday, May 16th – Day 2: 8am – 5pm, at The Hard Rock Hotel

Brand Strategy Conference Participants

Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 14th) for 50 senior B2C and B2B marketers who see professional growth as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:

-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.

Every year a wide range of brands from around the world join us. Past participants include AAA, Bayer, Bloomberg, Humana, Land O’ Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.

Only 50 marketers can participate. To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.

Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.

I do hope you can join us.

Sincerely,

Derrick Daye for The Un-Conference, Branding Strategy Insider and The Blake Project

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