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Archive for 2016

Brand Management

3 Disruptive Shifts Require Brands To Think Different

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 3 Disruptive Shifts Require Brands To Think Different

For brands to succeed in the next decade, they will have to realign their thinking and operating model so that they can not merely function, but actually matter.

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Brand Management

Why Habits Build Business And Brands

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Why Habits Build Business And Brands

Habits are good for business. In fact, many industries could not survive without them.

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Brand Purpose

The Push For Brands To Serve A Higher Purpose

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The Push For Brands To Serve A Higher Purpose

Two powerful forces are combining to push brands to catch up with Peter Drucker’s ideas about them serving a higher purpose.

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Brand Marketing

25 Marketing Articles For A Changing World

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25 Marketing Articles For A Changing World

What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.

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Brand Management

Brands Must Increase Certainty In Uneasy Times

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Brands Must Increase Certainty In Uneasy Times

In uneasy times, the most powerful thing a brand can do is to define its place, value and opinions in the world. That way, everyone can be certain of where they stand.

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