Transformation isn’t about plotting a meeting point for your brand with the predicted future. It’s not about getting to where the puck will be, to paraphrase Wayne Gretzky. Because depending on the arrival of the next big thing or that breaking wave, that hot new trend, the long-awaited demographic or anything else for that matter is conjecture.
Banking on it is simply speculation.
A Shaping Force
At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, we are working with senior B2C and B2B marketers through the lens of brand leadership. The Blake Project’s annual, fun, ‘Competitive-Learning’ event is about taking a deep dive into the best practices that result in strong brands. It is designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.
No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.
In May of 2018, our 6th annual event, we are focused on Keeping Brands Human, taking a close look at the shaping forces occupying the intersection of brand strategy and technology. Some of the topics we’ll cover include: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.
The Un-Conference is highly interactive and designed to question assumptions, taking participants on searching journeys to arrive at new and optimistic decisions about their competitive future.
It all takes place at The Hard Rock Hotel, San Diego, California May 14-16, 2018.
Our schedule…
Monday, May 14th – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool
Tuesday, May 15th – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner
Wednesday, May 16th – Day 2: 8am – 5pm, at The Hard Rock Hotel
Who should participate?
We have reserved these two days (and a kickoff mixer on the 14th) for 50 senior B2C and B2B marketers who see leadership as a way of life and who seek a learning experience superior to last century’s format of marketing conferences:
-Marketing oriented leaders;
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.);
-Advertising agency professionals (account executives, planners, agency heads)
-Marketers facing brand strategy issues;
-Professionals in charge of brand building and brand management;
-Marketers who prefer participation over observation and action over reaction; and
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.
“Your future depends on many things, but mostly on you.” ~ Frank Tyger
To secure your spot at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.
Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.
I do hope you can join us.
Sincerely,
Derrick Daye
Managing Partner
The Blake Project
