Living The Brand Purpose

Mark Di SommaOctober 1, 20141 min

What would you do with your company’s mission statement? Would you tweet it?, Brian Solis asks in this article. Just as importantly – would you retweet it?

In other words, does it carry enough meaning for you, and is it personal enough to what you strive in life for that you would literally want to put your name to it and circulate it?

I love this thought because it’s a great reminder to all of us that purpose isn’t about what you’re told to do, or believe or say. It’s about what you choose to share with others. Or at least it should be.

The “BBQ script”, “elevator speech”, “picket fence précis” whatever you want to call it can’t just be a set of words that you roll out on cue. It can’t just be marketing. Not if you really want people to believe you, and therefore the brand you represent.

Speaking of belief, let me ask you this. How much of what you talked about, thought about, met over, reviewed, presented, rationalized, advocated, defended, instructed, created, delegated yesterday…would you “Like” if you were given the chance? How much of it would you be proud to say you were proud of?

Or did it just get done?

Because if you’re not a fan of what you do, if you wouldn’t like it – why should anyone else?

The Blake Project Can Help: Please email us for more about our purpose, mission, vision and values workshops.

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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Mark Di Somma

2 comments

  • Chris Wren

    October 2, 2014 at 7:12 pm

    Great article, and absolutely spot on. When a brand can take a point of view or stand for something it becomes easier for us to “root for our team”. After all, we like people like us. We like brands who share some part of our purpose too.

  • Monique

    October 9, 2014 at 11:27 am

    This article touches on a very important aspect relevent to not only companies, but society as a whole. Without purpose, companies would have no end goal to strive towards and nothing to believe in that makes them passionate to share with others. I believe that there is a lack of purpose in many peoples lives , which cause them to have nothing to strive towards. This results in a lack of belief in themselves and the effect thereof is nobody believing in them or the things that they stand for.

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