You can change a corporation name gradually – by phasing in new materials over a period of time. Or you can do it radically: Everything new and in place on one changeover date. Either way, you’ve got a lengthy list of materials to consider.
Here’s a checklist that can help as you pore over business records and gather samples.
STATIONERY
Calling cards, Domain name, Email address, Email settings, Envelopes, Fax answerback, Letterhead, Mailing labels, Memo pads, News release form, Postal meter, Press kits
LISTINGS & CERTIFICATES
Business directories, Certificates of incorporation, Credit certificates, Directory listings, Licenses, Permits, Stock certificates, Ticker symbols
BUSINESS FORMS
Corporate checks, Invoices, Payroll checks, Purchase orders, Statements
BUSINESS AFFAIRS
Computer entry codes, Foreign exchange agreements, Insurance policies, Lease agreements
EMPLOYEE COMMUNICATIONS
Benefits books, Credit union materials, ID badges, Intranet, Medical plans, Pension plans, Recruiting materials, Service awards
ADVERTISING & PROMOTION
Advertisements, Apparel, Binders, Digital media, Literature, Novelty items, Packaging, Podcasts, blogs, videos, Presentation formats, Trade show materials, Websites, Yellow Pages
SIGNAGE
Banners, Buildings, Directional, Doorways, Exhibit booths, Flags, Machinery, Vehicles, Windows
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