avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Archive for January, 2013

Branding: Just Ask...

Moving A Brand Licensing Program In House

By

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Kim, a senior global brand manager in Los Angeles, California who asks this about brand licensing management…

Read More
Branding and Social Media

Measuring Social Currency

By


Technology journalist Stephen Baker got the New Year off to a provocative start with a headline question on The New York Times op-ed page. “Can Social Media Sell Soap?” he asked. Maybe not, he answered, echoing the not-so faint murmurs of social media disenchantment now being heard among brand marketers. It’s not that marketers are souring on digital; it’s just that social is proving to be particularly perplexing.

Read More
Brand Strategy

Why Designers Make The Best Brand Strategists

By

If you’re inventing or transforming a brand, somewhere in the process you’ll be working with a Designer or Design Firm who will be tasked with bringing your “brand strategy” to life through sounds, words, pictures, physical environments and emotional experiences.

Read More
Branding Conferences

360° Of Brand Strategy For A Changing World

By

Branding Strategy Insider and The Blake Project Proudly Present:

The Un-Conference: 360° of Brand Strategy for a Changing World

Read More
Branding and Social Responsibility

Why Global Businesses Must Act Responsibly

By

A while back, I read this interesting article in The Huffington Post, by Matt Browne. Titled, “Pro-Logo: Can Global Brands Become a Force for Good?” it suggests that global brands are more accountable now than they once were, and possess the potential to change the world for the better.

Read More