Strategy: 6 Guiding Principles
February 21, 20125 min
When Mike Tyson said, “everybody’s got plans…until they get hit,” everyone knew intuitively what he meant. Simply having a strategy is no guarantee of success.
NEW THINKING
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February 2012 - Page 2 of 5 - Branding Strategy Insider
Marketing Communication Is Not Brand Strategy
February 20, 20121 min
We have found that a common error advertising agencies commit is equating brand strategy with brand messaging and marketing communication.
Confessions Of A Middle-Age Brand Consultant
February 19, 20125 min
I’ve been in the marketing profession for nearly 30 years, mostly running my own marketing communications and brand development agency. In my professional career, and as an agency principal, the extraordinary and profound global change that has shadowed my entire professional life has brought me to an inflection point, certainly to a crossroads.
Brand Growth And Changing Demographics
February 17, 20123 min
Much has been made of the economic struggles plaguing young people. But of all the statistics and trend lines being bandied about, one chart in particular stopped me in my tracks recently. One that all brand marketers should take note of.
Brand Strategy: Marketing’s North Star
February 16, 20124 min
Procter & Gamble conceived the business strategy of “Brand Management”.