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Archive for January, 2012

Branding and China

Achieving Brand Success In Developing Markets


Brand Strategy China Tide P&G

Almost 20 years ago, I first set foot in developing China, and into the early boom years of that country’s remarkable transformation. As the first Marketing Director for Procter & Gamble China, over the next 3 years I saw the incredible vibrancy, growth and opportunity of a developing market firsthand.

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Brand Management

The Life Span Of Brands


Brand Strategy Kodak George Eastman Thomas Edison

Like people, brands don’t live forever.* They’re born into the marketplace, grow and become successful, then iconic, and then stale as week old bread. 

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Brand Strategy For Startups

Branding Lessons For Entrepreneurs


Brand Strategy Entrepreneur

It is never too early in the process to understand who your brand’s customers are, what motivates them and how to reach them. Doing this at the end of the product development process is usually too late. You will have developed a more unique and compelling solution if it was based on these insights earlier on in the process.

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Customer Insight

Brand Attraction And Consumer Orientation


Brand Strategy Consumers Customers

What consumers fear most nowadays is not failing to reach the top but tumbling down to rock bottom. The possibility of losing everything is a palpable peril in an economy wracked by high unemployment, weak growth, volatile stocks, disarray in Europe and gridlocked leadership. Most consumers have little if anything to fall back on should the worst happen, so it’s hardly surprising that they are thinking more about avoiding the worst than getting the best.

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Branding: Just Ask...

Measuring Brand Equity For B2B Brands


Brand Equity Measurement Brand Research
We regularly answer marketing questions here on Branding Strategy Insider. Today’s question comes from Marc, a Senior Market Research Anlayst in Chicago, Illinois. He asks…

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