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Archive for December, 2011

Brand Strategy

Brand Strategy: The Rudder That Steers The Ship

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Brand Strategy - The Rudder That Steers The Ship

In many business organizations, there is still much confusion about the role of strategic brand development and brand management and who within the organization should lead it.

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Branding: Just Ask...

Brand Strategy: How Do Sub-Brands Work?

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Brand Strategy Touchstone Pictures

We welcome and answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Martin, a Brand Consultant in Brisbane, Australia. He asks:

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Internal Brand Building

Brand Success And Brand Aligned Employees

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Brand Strategy Internal Brand Building Zappos

“Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck

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Branding Trends

Top Twelve Branding Keys For 2012

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Branding Trends 2012 Brand Strategy

The 12th year of the 21st century is close upon us, bringing not just a new slate, but also a sense of significance: the very number 12 commands a lot of attention, in different ways.

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Branding: Just Ask...

Evolving Brand Identity

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Brand Strategy Brand Identity Betty Crocker

Branding Strategy Insider welcomes and answers marketing questions of all types. Today’s question comes from David, a Marketing Manager in Salt Lake City, Utah. He  asks:

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