Brand Leadership Through Radical Innovation
September 28, 20114 min
When thinking about product and brand innovation– what seems to elude many executive leaders is a that people do not buy products, they buy into meanings.
NEW THINKING
Home2011
September 2011 - Branding Strategy Insider
Overcoming Negative Brand Perceptions
September 27, 20111 min
Brand perceptions are much more often created by the product or service experience itself than from marketing communication.
Changing Brand Perceptions
September 26, 20115 min
No doubt about it change is hard. Humans resist change until they absolutely have to. Like a bad habit, you won’t kick it until it threatens your very existence. So it is with changing a brand’s perception in the minds of customers.
The Future Of Entertainment Branding?
September 24, 20112 min
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Todd Longwell, a reporter for Variety Magazine in Los Angeles, California who has this question on the future state of entertainment branding.
Focus Groups: Truly Useful In Brand Innovation?
September 23, 20114 min
Focus groups have been the go-to method many marketers employ to gain insight on how certain people think, feel and behave. In our social media connected world, are focus groups an effective forum for driving creativity and innovation in brand development and marketing?