avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Archive for October, 2009

Naming

When The Name You Want Is Taken

By

480_z203067211

You’ve just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, “Let’s move on.”

Read More
Branding Basics

Complex Language Weakening Brands

By

 Complex Language Weakening Brands

“Call the law enforcement officers. We’re being robbed.”

Read More
Luxury Branding

The Anti-laws Of Luxury Marketing #15

By

480_01_2010_bentley_mulsanne_intro
#15. Do not sell. This isn’t arrogance, not at all. The luxury strategy is the very opposite of the volume strategy.

Read More
Branding Trends

Top Ten Integrated Marketing Trends For 2010

By

480_1804295568_5b2235ab33

1. Less will get done: until we learn to do more with less.

Read More
Marketing

Marketing Is Not Communications

By

 470_Papa-johns-logo

A 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade, fearless, unexpected, bold, true, spontaneous, curious, intriguing, unwavering, rare, brash, provocative, intuitive, genuine, daring, uncommon, irreverent, brazen, absolute, unusual, visionary, idyllic, proud, maverick, wild, undaunted, resolute, poetic, dynamic, soulful, unconventional, strong, romantic, authentic, brave, unorthodox, deft, radical, dreamer.

Read More