The Anti-Laws Of Luxury Marketing #9
September 25, 20093 min
#9. The role of advertising is not to sell.
NEW THINKING
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September 2009 - Page 2 of 6 - Branding Strategy Insider
Saturn’s Marketing Lesson Is One To Remember
September 24, 20095 min
Fundamentally, there are two ways to increase sales: (1) Expand the brand, or (2) Expand the brand’s market share.
Digital Marketing: Economic Recovery And Insight
September 23, 20092 min
If you have recently searched for “Kenya safari,” “gold jewelery,” or “insurance price comparison” lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them “suggest that consumer confidence is perking up.” According to the FT, search query patterns suggest that “consumer sentiment in the UK is up 6 per cent since the beginning of the year.”
Brand Perceptions, Slogans And The Mind
September 22, 20094 min
Any successful brand is successful by standing for something in the mind.
Creating The Brand Halo Effect
September 21, 20095 min
Marketing and psychology are closely related. If psychology is the systematic study of human behavior, then marketing is the systematic study of human behavior in the marketplace.