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Archive for September, 2009

Brand Marketing

Darwin’s Theories And Marketing

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Darwin's Theories And Marketing

Why did Delta, Northwest, US Airways and United Airlines go bankrupt? Why were C2 and Pepsi Edge such notable failures? One answer might be “divergence.” Over time, every category breaks up into multiple categories, creating chaos for companies that try to keep their brands in the mainstream of the market.

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Brand Positioning

Brand Positioning For A Better Night’s Sleep

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Brand Positioning For A Better Night's Sleep

A Hilton senior vice president for brand management and marketing was recently asked by a reporter, ‘So what is a Hilton?’

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Industry Issues

Management Consulting: Help Or Hazard?

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While no one has the real number, it has been estimated that management consulting has a global market of more than $50 billion. Consultants are drawn to money like bees to honey.

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Naming

Tackling A Town With A Brand Identity Crisis

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Freedom? Winthrop? New Prospera? What should we call it?

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Naming

Brand Naming Humans Proves Promotional

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The Globe and Mail newspaper in Toronto called it “a marketing stunt that takes branding to a new extreme.” What’s the news? Humans have now been branded.

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