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Brand Management

Brand Analysis: President Barack Obama



After more than 200 days in office we are interested in learning how President Barack Obama’s brand has changed since we first surveyed you, our readers about it just prior to the November 2008 elections. Branding Strategy Insider is not affiliated with any political party or interest group and we will not share the results with anyone but the readership of BSI.

We are conducting the survey primarily to determine how personal brands of high profile people such as President Barack Obama change over shorter periods of time. We will compare the results of this survey to the one we conducted last October and will report on the dimensions that changed most dramatically over the 200 + days and those that have not changed much at all. We hope you will participate in this survey. It is shorter than the previous one (as we eliminated all of the questions related to John McCain) and it should take no more than 10 minutes of your time. We will report the results next week here on BSI.

*Update: The results of this survey are available here.

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