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Archive for June, 2009

Branding: Just Ask...

What Are Brand Attributes?

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480_starbucks

Today we’re taking another branding question. Feyza, a marketer in Istanbul, Turkey asks this about brand attributes.

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Brand Identity

Creative Debate: London’s 2012 Olympic Logo

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London-2012

Creative debates come and go. Some, like that of Tropicana’s new packaging and London’s 2012 Olympic logo are sure to have a long shelf-life.

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Branding and Social Media

Digital Marketing And The New Push / Pull Dynamic

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Consumers are bombarded with more messages than ever before. Refining and clarifying your target segment is becoming evermore important as mass-messages are falling upon deaf ears. Specific, tailored and relevant messages, combined with consumer engagement and empowerment are elemental in the new marketing era. Less and less are market leaders dictating consumer needs through “push” advertising. By way of digital networking and publishing tools, consumers are creating consumer needs. To identify the key forces driving this marketing shift, we synthesized insights from over 40 industry professionals.

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Brand Equity

The Metrics Of Branding

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The Metrics Of Branding

By 2020, branding will become the most significant value driver for boardrooms. Branding is already a very effective catalyst for better leadership; and branding helps the boardroom drive its shared vision. The primary objective of boardrooms is to build and sustain shareholder value and deliver competitive returns to shareholders.

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Branding: Just Ask...

How Do I Judge Marketing Firms?

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How Do I Judge Marketing Firms?

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere. Today we hear from Roy, a Director of Marketing from St. Louis, Missouri who has this question about selecting ad agencies, marketing firms and brand consultancies.

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