Branding Debate: Are People Brands?
May 26, 20094 min
Back in February we touched on Michael Phelps and celebrity endorsements. The topic brought to light varying opinions on people as brands. Are they? I asked a few colleagues.
NEW THINKING
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May 2009 - Page 2 of 6 - Branding Strategy Insider
Testing Marketing Competence
May 25, 20092 min
It has been our experience that “marketers” are quite varied in their ability – from “unsophisticated” to “brilliant.”
Promoting A New Brand Name
May 24, 20092 min
Adopting a new company name isn’t enough. If an organization is really proud of its new moniker – and it ought to be – then promoting the new identity with all its important constituent publics is a necessity.
Branding: The Next Generation
May 22, 20092 min
The concept of branding is already undergoing dramatic changes.