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Archive for February, 2009

Branding Ideas

Brands Excel With Over Delivery

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Brands Excel With Over Delivery

Recently I checked into The Peninsula Hotel in Chicago. Knowing the brand your expectations are by default tuned to the highest level – still I’ve time after time managed to be surprised.

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Advertising

Today’s Ad Business: Land Of The Lost

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Today's Ad Business: Land Of The Lost

With this year’s Super Bowl behind us, this seems like a good time to address the advertising business and how it has lost its way.

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Building Emotional Connections

Building Emotional Ties To Your Brand

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A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on the tray. A small notice was printed on an item. It declared, “Pepper has been called the gift of the East.” (I overlooked the fact “gift” means poison in my native Danish.)

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Brand Management

Competitor-Oriented: Danger for Brands

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More than 20 years ago, I went to university. A marketing man from the start, I picked the oldest and biggest Marketing department in the country, at Lancaster University. It was in one of my first classes, Retail Marketing, that I learned about Tesco.

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Brand Legacy

The Past Can Power Online Brands

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Brand Strategy Brand Legacy Oreo Cookies

Social values redolent of the ’50s, ’60s, and even ’70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.

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