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Marketing Wisdom


Marketing Wisdom

Consider these five points of marketing wisdom in building your brand.

1. Most bad marketing is driven by the desire to grow, which is in turn driven by Wall Street, which is in turn driven by greed. CEO’s pursue growth to ensure their tenures, to increase their reputations, and to increase their take-home pay.

2. Another problem is trying to be all things to all people. That growth strategy fritters away resources on side battles, resources that ought to be concentrated on the main event. Decisions are a lot simpler when you’ve got one thing on which to focus.

3. The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, ‘I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.’

4. When your business is more about great accounting than great products or great advertising, you’re headed for trouble.

5. Set realistic goals, which Frank Typer defined brilliantly as those that are ‘Beyond your grasp but within your reach.’

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