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Archive for October, 2008

Industry Issues

Children Vs. Obesity: Ban Ads Or Tax Junk Food?

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Children Vs. Obesity: Ban Ads Or Tax Junk Food?

Recent research has shown that British (and American) children are getting fatter, suggested there is a link between childhood obesity and a slew of adult ailments, and revealed that 95% of food ads aimed at children promote brands that contain unhealthy levels of fat, salt and sugar.

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Brand Management

iTunes Brand Unstoppable?

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iTunes Brand Unstoppable?

I love Italians because they have better words than us. Not just better-sounding words, but just generally better words. Let me give you an example. The Italian word for positioning statement is posizionamento. How much cooler is that?

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Brand Management

Don’t Confuse The Value Of Customers And Sales

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Don't Confuse The Value Of Customers And Sales

I recently met up with an old friend, Simon, a sales director. We had dinner near my flat and then I walked him to the nearest tube station, London Bridge.

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Brand Management

Obama, McCain: A Political Brand Analysis

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With less than 7 critical days before the November 4th U.S. Presidential Election, we turn to some of the world’s savviest marketers – our readership, to help secure a better understanding of each candidate’s brand.

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Brand Management

A Study In Hollow Brand Values

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A Study In Hollow Brand Values

One would expect that an annual marketing budget of more than a billion dollars would buy you a very well-positioned corporate brand. But that has not been the case for Pfizer.

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