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Archive for September, 2008

Public Relations & Branding

Public Relations: A Question Of Measurement Methods

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Public Relations: A Question Of Measurement Methods

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.

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Brand Management

Customization: Building A Brand Advantage

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Customization: Building A Brand Advantage

First came Nike iD, a customization concept that enabled consumers to design their own pair of Nike shoes.

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BrandQuotes Derrick Daye

BrandQuote – September 28

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“Marketing is too important to be left to the marketing department”

            -David Packard, Hewlett-Packard

Sponsored By: Brand Aid

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Brand Strategy

Sex, Branding And Profits

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Sex, Branding And Profits

Imagine your company brochure was so popular that people could sell it online for $38.95. Or your carry bags went for $9.90, and stickers featuring your company logo fetched $15.50 each. Impossible, right?

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Place Branding

The Case For Place Branding

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The Case For Place Branding

In my current role, I am often asked why I believe place branding is a right strategy for accelerating the economic growth of a location.

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