Great Brands Can Afford Elitist Touch
March 26, 20083 min
David Gilmour felt the warm South Pacific breeze caress his shoulders as he followed through with the five-iron.
NEW THINKING
Home2008
March 2008 - Page 2 of 7 - Branding Strategy Insider
Divorcing Unsuitable Customers
March 25, 20083 min
Jerome Hatt was a very modern man for the 17th century. When he earned his diploma in brewing and coopery he wasted no time opening a small brewery in the Brasserie du Canon, just a few steps from the cathedral in Strasbourg.
Brand Work Is No Job For Ad Agencies
March 24, 20083 min
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy.
The Philosophy Of Marketing
March 23, 20081 min
The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers.
Does Sex In Advertising Work?
March 22, 20084 min
This question has advocates on either side. Many people, especially professors and scholars, regard the selling power of sex in advertising as dubious at best. On the other hand, many consumers and professionals are very aware that sex is an effective selling tool.