What are the most important considerations in brand management?
• Deeply understand the target customer
• Promise one or two benefits that are unique, compelling and believable
• Capture your brand’s promise in a tagline or slogan
• Aggressively build awareness
• Deliver on the brand promise at each point of customer contact
• Market to your employees first – turn them into brand champions
• Present your brand’s identity accurately and consistently
The Blake Project Can Help: Disruptive Brand Strategy Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
