The Cloud Marketing Mantra
March 27, 20243 min
Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t trust advertising.
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Brand Marketing - Branding Strategy Insider
Explore the most effective brand marketing strategies from the world renowned experts who develop them.
How AI Is Changing Consumer Engagement
February 29, 20244 min
Generative artificial intelligence (AI) is all the talk in marketing these days. Yet, we are framing our conversation about it in the wrong way.
Building Brands With Influencer Marketing
February 21, 20246 min
When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?
How L’eggs Package-First Strategy Created An Iconic Brand
January 4, 20243 min
As designers and marketers, not to mention consumers ourselves, we admire great product packaging, but it’s almost always an afterthought to a great product. How often do you see a whole brand developed around the package first? L’eggs (Hanes) is one of these rare birds. Its 1970s marketing and merchandising strategy is still celebrated as one of the most innovative campaigns in the history of consumer goods, and its iconic egg package is now on...
5 Keys To Memorable Marketing
January 2, 202410 min
Soon after you arrive at work, you have a meeting in the boardroom with potential clients. When you enter, the room is full. Your boss is struggling valiantly to load up the slides. So, to fill the time, you introduce yourself to everyone there, vigorously shaking hands and making small talk. When you introduce yourself to the final client, she reminds you that you’ve met before. Twice. You splutter an apology. You shouldn’t feel embarrassed...