Earlier in the week we shared Eric Swartz’s 100 Most Influential U.S. Taglines Since 1948. There’s more from Eric, this time influential Jingles. His criteria and methodology:
-More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.
-The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).
-Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:
* Longevity: Have they endured the test of time?
* Equity: Have they become synonymous with a company or product?
* Portability & Memorability: Have they exercised an influence on our culture, media, and language?
* Originality: Have they broken new ground in the advertising industry?
-Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.
And the chosen jingles are…
1. My bologna has a first name, it’s O-S-C-A-R. (1960s) – Oscar Mayer
2. Plop plop, fizz fizz, oh what a relief it is. (1970s) – Alka-Seltzer
3. Like a good neighbor, State Farm is there. (1971) – State Farm Insurance
4. Double your pleasure, double your fun. (1959) – Wrigley’s Doublemint Gum
5. Be all that you can be. (1981) – U.S. Army
6. For all you do, this Bud’s for you. (1970s) – Budweiser
7. A little dab’ll do ya. (1950s) – Brylcreem
8. It’s the real thing. (1970) – Coca-Cola
9. Ace is the place with the helpful hardware man. (1970s) – Ace Hardware
10. You deserve a break today. (1971) – McDonald’s
11. Sometimes you feel like a nut, sometimes you don’t. (1953) – Peter Paul Mounds/Almond Joy
12. I’d like to teach the world to sing… (1971) – Coca-Cola
13. I wish I were an Oscar Mayer Wiener. (1965) – Oscar Mayer
14. Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975) – McDonald’s
15. Things go better with Coke. (1963) – Coca-Cola
16. In the valley of the jolly–ho-ho-ho!–Green Giant. (early 1960s) – Green Giant
17. There’s always room for J-E-L-L-O. (1950s) – Jell-O
18. I’m a pepper, he’s a pepper, she’s a pepper… (1970s) – Dr. Pepper
19. Just for the taste of it, Diet Coke. (1986) – Diet Coke
20. See the USA in your Chevrolet. (1950s) – Chevrolet
21. Nobody doesn’t like Sara Lee. (1972) – Sara Lee
22. Nothing says lovin’ like somethin’ from the oven. (1957) – Pillsbury
23. What would you do for a Klondike Bar? (early 1990s) – Klondike Bar
24. Winston tastes good like a cigarette should. (1954) – Winston Cigarettes
25. If you’ve got the time, we’ve got the beer. (1980s) – Miller Beer
26. You’ll wonder where the yellow went when you brush your teeth with Pepsodent. (1953) – Pepsodent Toothpaste
27. Here’s to good friends. (1978) – Lowenbrau Beer
28. Rice-a-Roni, the San Francisco treat. (1961) – Rice-a-Roni
29. Away go troubles down the drain. (1956) – Roto-Rooter
30. Maxwell House coffee pot percolator theme (1961) – Maxwell House
Meow, meow, meow, meow… (1976) – Ralston Meow Mix
I am stuck on Band-Aids ‘cause Band-Aids stuck on me. (early 1980s) – Band-Aids
Intel inside logo — four-note theme (1994) – Intel
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