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Brand Awareness And Emotional Response

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Brand Awareness And Emotional Response

Well-known brands activate positive emotional responses in our brains. Researchers used functional magnetic resonance imaging (fMRI) to study areas of the brain affected by visual stimuli associated with strong and weak brands. — “Brain branding” is an interdisciplinary approach to improve understanding of how the mind perceives and processes brands.

Source: Radiological Society of North America

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