The Wisdom Of David Ogilvy
November 25, 20072 min
One of the greatest advertising geniuses of the 20th century was David Ogilvy.
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November 2007 - Page 2 of 6 - Branding Strategy Insider
The 100 Most Influential U.S. Taglines Since 1948
November 24, 20074 min
Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:
Advertising Age’s Marketing 50 Awards
November 23, 20072 min
Earlier this month Advertising Age announced their selection for the Top 50 marketing ideas of 2007 and the marketers behind them. In February of next year they will be honored in New York. Congratulations to this years honorees…
When Brands Lose Their Way: Guinness
November 22, 20073 min
The moment when a brand crashes and that when it starts to leave the rails are rarely the same.
Brand Quote – November 21
November 21, 20071 min
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." – Jeff Bezos, Founder, Amazon.com Sponsored By: Brand Aid