There is an interesting article on Influx pointing out six key learning points behind the Lacoste brand comeback.
Lacoste has come roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew 1000% in 5 years. Not bad for a brand that was once languishing under the ownership of General Mills.
What can other brands learn from Lacoste’s comeback?
- History Can Be Made Relevant to Today
- If You Have an Iconic Identity, Use It
- Seize Relevant Trends
- Don’t Be Afraid to Innovate
- Patience Pays
- Scarcity Adds Value
Read the full InfluxStyle article: 6 Reasons Behind a Brand Comeback- Learning From Lacoste
Need more inspiration? See these nine strategies to revive your brand.
The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education
One comment
Blogs for Money
September 2, 2007 at 1:16 pm
“Scarcity Adds Value”
A trick Nintendo have used oh-so-well this year 😀
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