Great Moments In Naming: Exxon

Derrick DayeSeptember 29, 20071 min

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
‘Why’, she asked ‘did you put two X’s in Exxon?’
‘Why ask?’ he asked
‘Because’, she said, ‘I couldn’t help noticing?’
‘Well’, he responded, ‘that’s the answer.’

Source: Alan Fletcher, The Art Of Looking Sideways

 

2 comments

  • James Seay

    September 29, 2007 at 3:50 pm

    Great story…provide more please (-:

  • Derrick Daye

    October 4, 2007 at 12:59 am

    James,

    What you may be interested in is learning more about Raymond Loewy, known as the ‘Father of Industrial Design’. More about him and his incredible career can be found here:

    http://www.raymondloewy.com

    Derrick

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