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Derrick Daye Great Moments

Great Moments In Naming: Exxon

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A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two X's in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'

Source: Alan Fletcher, The Art Of Looking Sideways

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2 Comments

James Seay on September 29th, 2007 said

Great story…provide more please (-:

Derrick Daye on October 04th, 2007 said

James,

What you may be interested in is learning more about Raymond Loewy, known as the ‘Father of Industrial Design’. More about him and his incredible career can be found here:

http://www.raymondloewy.com

Derrick

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Great Moments In Naming: Exxon