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Branding Snapshot

Branding Snapshot – May 13


I hope this past week on Branding Strategy Insider was as meaningful for you as it was for us – everything we share here helps focus and calibrate our own brand.

Brad on Building Winning Brands
The eleventh most important thing to know about building winning brands is that the corporate culture must reinforce the brand positioning.

Seth on The Brand Formula
What is his advice on growing a valuable brand?

Brad on Customer Touchpoint Design
Making the brand promise real at each point of customer contact.

Branding Rally
We’ve been having a robust conversation on Place Branding with a range of experts on the subject. We need your help in deciding what the focus of the next rally will be. Thoughts?


Subliminal Advertising at work…
Word of Mouth: Hoping consumers named Stacy will talk…
A professional athlete takes up cause marketing on his blog to strikeout ALS…
Celebrate this Mother’s Day with a greater understanding of how to market to women online…

Here’s to new ideas and welcoming new clients in the coming week.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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