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Brand Management

How To Get The News Media To Cover Your Story

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How To Get The News Media To Cover Your Story

Stories have a better chance of being covered if they:

•Tie into what people are talking about today
•Add to discussions on current “hot” issues or topics
•Reference prominent people, places or things
•Have visual impact
•Are dramatic
•Are unexpected, controversial or outrageous
•Directly impact a publication’s readership
•Directly impact a station’s audience
•Have “human interest”
•Educate or entertain
•Have a “local” angle
•Tie into a holiday or special occasion
•Represent a significant milestone or a major honor
•Are introduced on a ‘slow’ news day
•Are introduced to news directors and news staff through
established relationship channels

The Blake Project Can Help: The Strategic Brand Storytelling Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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  1. Prime Advertising & Design Blog - March 12, 2007

    The Monday Menu: Blogs for 3.12.07 Special March Madness Edition

    After spending the weekend working with NCAA conference
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  2. Prime Advertising & Design Blog - March 12, 2007

    The Monday Menu: Blogs for 3.12.07 Special March Madness Edition

    After spending the weekend working with NCAA conference
    tournaments on the TV as a distraction, I can’t help but incorporate the upcoming
    basketball tournament into my Monday Menu. I did
    watch some MN State Tournament high school hockey …

  3. Anonymous - March 12, 2007

    Branding Strategy Insider: How to Get the News Media to Cover Your Story

    Stories have a better chance of being covered if they…

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