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Archive for November, 2006

Common Brand Problems

Overcoming Common Brand Problems – 11

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Overcoming Common Brand Problems

Like Number 10, Number 11 of the 40 Most Common Brand Problems manifests itself in the corner offices and hallways of an organization. Have you experienced number 11?

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Branding and Cultural Differences

Branding And Cultural Differences

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Branding And Cultural Differences

Marketers can get into trouble when they introduce their products to new countries if they don’t pay close attention to cultural differences.

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Customer Experience

Branding And The Increasing Value Of Human Touch

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Branding And The Increasing Value Of Human Touch

It always fascinates me to see product, service and marketing innovations emerge that bolster our ability to get the ‘bear hug’ we seek from consumers.

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Brand Value & Pricing

Brand Value: Cracking The Pricing Code

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One of the five drivers of customer brand insistence is “value.” While value is comprised of more than just price (benefit bundle, perceived quality, etc.), it’s important to understand pricing to deliver a strong brand value. Following are some concepts that you may find useful as you determine pricing for your brand’s products and services.

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Common Brand Problems

Overcoming Common Brand Problems – 10

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We’re at number 10 of our countdown of the 40 Most Common Brand Problems. Sometimes it’s the marketing manager that is part of the problem…

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