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Brand Identity

Brand Facts

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What are the Favorite Colors of American Consumers?
1.Blue
2.Red
3.Green
4.White
5.Pink
6.Purple
7.Orange
8.Yellow

Source: Carlton Wagner, founder of the Wagner Institute for Color Research in Santa Barbara

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2 Comments

C. Webb on November 05th, 2006 said

Do you know why consumers like these colors and what emotions and/or thoughts they have related to each that marketers might be able to take advantage of?

C.Webb
http://www.codycwebb.blogspot.com

Derrick Daye on November 06th, 2006 said

C,

I think you’ll appreciate our next post:

Brand Identity: The Importance Of Color

Derrick

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