avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Archive for November, 2006

Brand Protection

Branding And Trade Secrets

By

Trade secrets are an often overlooked form of brand protection.  Trade secrets are simply information, techniques, procedures, codes, patterns, plans, processes, formula, prototypes, etc., that are developed confidentially and that are kept confidential.

Read More
Common Brand Problems

Overcoming Common Brand Problems – 12

By

We are exploring the 40 Most Common Brand Problems. Number 12 in our countdown centers on creating brands for the wrong reasons…

Read More
Brand Management

Increasing Anti-American Sentiment And US Brands

By

Increasing Anti-American Sentiment And US Brands

Countries’ associations can often help or hinder brands that originate in those countries.

Read More
Brand Positioning

Attention Auto Dealers: Change The Voice In Your Head

By

Brand Strategy For Auto Dealers

10 things an auto dealer can do to change world opinion and increase sales.

Read More
BrandQuotes

Brand Quote

By

"Advertising is a tax for having an unremarkable product."

Robert Stephens, Founder and "Chief Inspector" of the Geek Squad

Sponsored By: Brand Aid

 

Read More