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The Relative Strength Of Motives

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Brand Building And Human Motivations

While this list was created over 75 years ago, it speaks to the timeless quality of human motivations. Advertisers continue to tap into these consumer motivations to build brands and sell products today.

The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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